{"title":"FarmaVita","description":"\u003cp\u003eFarmaVita Life Color Plus – professional hair color with caring formula and 100% white hair coverage. Mix \u0026amp; match shades and save: \u003cstrong\u003e2 pcs €3.70 each, from 3 pcs €3.51 each\u003c\/strong\u003e. Volume discount applied automatically in cart.\u003c\/p\u003e","products":[{"product_id":"farmavita-life-color-plus-haarfarbe-100ml-5-0-hellbraun-intensiv","title":"FarmaVita Life Color Plus 5.0 Intense Light Brown – Hair Color 100 ml","description":"\u003ch2\u003eHair Color 5.0 Intense Light Brown – FarmaVita 100 ml\u003c\/h2\u003e\u003cp\u003ePermanent hair color 5.0 Intense Light Brown for long-lasting, intense color and 100% white hair coverage.\u003c\/p\u003e\u003ch3\u003eYour Benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003ePermanent \u0026amp; intense:\u003c\/strong\u003e Long-lasting coloring with rich, glossy results.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003e100% white hair coverage:\u003c\/strong\u003e Reliable, even coverage of white hair.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eReduced ammonia odor:\u003c\/strong\u003e The formula contains an active ingredient that absorbs and neutralizes the characteristic ammonia odor.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eCare formula:\u003c\/strong\u003e Patented Bertholletia Excelsa protein base (Brazil nut) and oligopeptides provide moisture and form a protective film on hair \u0026amp; scalp.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eShine \u0026amp; color stability:\u003c\/strong\u003e Reduces fading for longer-lasting shine.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eApplication\u003c\/h3\u003e\u003cp\u003eMix with FarmaVita Cream Developer in the recommended ratio and apply as a permanent coloration. Mixing ratio and development time according to manufacturer's instructions.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Perform a sensitivity test (allergy test) before each application. Contains dyes that may cause allergic reactions.\u003c\/em\u003e\u003c\/p\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":43561583771854,"sku":"FarmaVita_Farbe_5.0","price":3.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/4939\/1310\/files\/marecloe-comphoto-2026-06-09T220529.687.png?v=1781031953"},{"product_id":"farmavita-life-color-plus-haarfarbe-100ml-5-1-light-ash-brown","title":"FarmaVita Life Color Plus 5.1 Ash Light Brown – Hair Color 100 ml","description":"\u003ch2\u003eHair Color 5.1 Ash Light Brown – FarmaVita 100 ml\u003c\/h2\u003e\u003cp\u003ePermanent hair color 5.1 Ash Light Brown for long-lasting, intense color and 100% white hair coverage.\u003c\/p\u003e\u003ch3\u003eYour Benefits\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003ePermanent \u0026amp; intense:\u003c\/strong\u003e Long-lasting coloring with rich, glossy results.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003e100% white hair coverage:\u003c\/strong\u003e Reliable, even coverage of white hair.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eReduced ammonia odor:\u003c\/strong\u003e The formula contains an active ingredient that absorbs and neutralizes the characteristic ammonia odor.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eCare formula:\u003c\/strong\u003e Patented Bertholletia Excelsa protein base (Brazil nut) and oligopeptides provide moisture and form a protective film on hair \u0026amp; scalp.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eShine \u0026amp; color stability:\u003c\/strong\u003e Reduces fading for longer-lasting shine.\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eApplication\u003c\/h3\u003e\u003cp\u003eMix with FarmaVita Cream Developer in the recommended ratio and apply as a permanent coloration. 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Mixing ratio and development time according to manufacturer's instructions.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNote: Perform a sensitivity test (allergy test) before each application. 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